You’ve probably heard of eHarmony at some point. It’s one of those popular dating sites and has been around for ages.
On their homepage eHarmony claims to have the most advanced match-making system, and be the best site for finding love. This approach definitely makes them stand out from more casual dating apps like Tinder or Bumble.
Sep 19, 2008 Match.com members average age according to Bill is between 35 and 44 which I would see as being more reasonable for eHarmony. EHarmony also appeared 7th on the list behind such dating services as Adam4Adam and DateHookUp. While these are popular dating sites, in my view and research eHarmony receives many more visitors. Eharmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their 'dysthymia scale', testing as having a depressed disposition. Same-sex couples. When it began, eharmony did not offer same-sex matches; it now offers them through a separate service, Compatible Partners.
But does it live up to the hype? Read on to see the results of my experience in this eharmony review.
eHarmony First Look:
👍 What We Like
- Large member base
- Nearly 50-50 gender split
- Profiles are pretty detailed
- Personality-compatibility matching system
- Multiple marriage & success stories
- Very few bots & fake profiles
- Virtual video dates feature
👎 What We Don’t Like
- Subscription plans are expensive
- Search options are limited
- 70-question sign-up process
- Standard membership is limited
- Not many communication methods
🎟️ Deals Available
Bottom Line
We found eharmony to be one of the most effective sites for finding long term and serious relationships. Especially for those above age 30, the site has the largest number of members looking for love and who aren’t looking to play games. The main downside of eHarmony is the cost of a premium membership, which ranges from $40 to $20 a month depending on how many months you commit to.
Continue reading the in-depth eharmony review and results below.
Review of the Sign-Up Process at eHarmony
While registration is thorough at eHarmony, it seems to be for good reason – potential dates need to know you before wanting an in-person date.
You can sign up using Facebook or your email address, but the subsequent steps will stay unaffected.
What makes eHarmony stand out from the pack is their extensive personality test, which you should complete honestly. It’ll determine the matches you get – so don’t tell any lies!
Originally, it was a set of 300 questions, which has since been revised to about 70. I mean, that’s still a lot of questions, but condensing an entire person down to 70 questions is no easy feat.
I digress.
The compatibility quiz aims to assess the key areas of your life. You’ll need to answer a given question before proceeding on to the next, which only ensures you stay organized throughout the whole thing.
Once you’re done registering, you can let the world see your best headshot on your profile. Then you’re free to roam your matches, flexing your digital dating prowess.
Who Are the Members on eHarmony Dating Site?
eHarmony boasts 29 million members from the US alone, and 16 million of this crew is active every week. That’s a pretty gigantic figure to not want to be a part of. Overall, the current membership sits at 29 million globally, comprising over 22 nations.
Note, members mostly sit in the 25 to 34 (and 35 to 44) age range. What does that mean? It means most members are in the age bracket of settling down with a marriage-minded partner. And they’re likely ready for marriage.
The vast majority of the people here are also educated with stable lifestyles. You’re unlikely to bump into a gold digger, which gives eHarmony an edge over several online dating sites.
The gender split is near proportional, with the male members exceeding their female counterparts by only 6%. It seems that there’s someone for everyone on this site, so you don’t have to fight over a match.
Member Profiles at eHarmony: What Do They Show?
Remember the detailed personality quiz you completed during sign-up? That information is reflected on your profile, and potential dates can see it. By the way, it’s only your matches that can access your profile, and vice versa.
Your personality profile also features your preferences, an “About me” area, and a compatibility tab – a character-trait tab that shows the compatibility level of your matches’ values with yours.
Some of the characteristics you’ll find on this tab include intellect, romance, accommodation, social values, etc. The tab boasts a total of 15 characteristics.
Another area you’ll see on your eHarmony profile is a Q&A area, which isn’t a required field. It’s a list of random questions you can opt to answer or not.
We recommend that you answer these. It’s only then that you can see your matches’ answers to similar questions – and gauge whether or not you both agree on something.
Note, if you’re a standard member, you won’t be able to see your matches’ photos (on their profile pages), something that’s reserved for the premium members.
Nevertheless, you can update your personality-profile sections whenever.
eHarmony Dating App
The eHarmony dating app is pretty handy if you’re a single on the go. It’s available for both Android and iOS users, and you can download it free of charge.
Unlike other apps, this dating app includes all of the features available on the desktop version. That’s just so you don’t miss any of eHarmony’s features while browsing the site on the go.
This app is also one of the easiest-to-navigate dating apps, which is nice if you’re super into apps and technology. You’ll bump into minimal ads while using the app, too, which is a plus if you hate pop-ups.
Reaching Out and Dating on eHarmony
There’s a reason that you can’t search for people at eHarmony – the dating site does the heavy lifting for you thanks to its matching algorithm. They ensure you get daily compatible matches, based on your interests and preferences.
If you subscribe to any of their plans, though, your matches will include users outside of your compatibility area – and those in your location.
Moreover, you can access the site’s basic search filter. It lets you narrow down your (site-proposed) matches based on age and, if you’re a premium user, location.
If you don’t find a match from a given day’s list of proposed persons, you’ll have to wait for an updated match list the following day, or subsequent days.
Once you’ve gotten your matches, you can contact them. But here’s the kicker, it’s only the premium users that can access fully the contacting features, including sending and replying to messages.
If you’re a standard member, the most you can do is send your potential dates some five “favorite” questions, which are site-generated. Or, you can send winks and add people to your favorites’ list.
Note, save for your matches, proposed by the site, you can’t see other active users’ profiles, or of those who’re online.
How Much Do eHarmony Services Cost?
eHarmony is one of the most expensive online dating sites. While that’s off putting for some people, it means that people using this site are pretty serious about finding love because they’re willing to pay for it!
Don’t let the price put you off.
Note, you can also opt for a free membership on this site. However, you’ll experience limited functionality. While you’ll be able to register, send winks, add people to your favorites’ list, etc., you’ll not be able to read or reply to any messages.
Premium members, on the other hand, have a whole load of features to exploit. This includes unlimited messaging and viewing photos.
Now, let’s explore the various pricing plans. These are three: Lite, Plus, and Extra, all of which require a longer commitment.
The cheapest of these is Extra, and it’s priced at $25.90 for 24 months. Alternatively, you can opt for a $1.08 subscription per month.
Next is Plus, which is charged $35.90 every 12 months for. Or, you can pay $2.99 per month.
The most expensive package is Lite, which sits at $59.90 for six months. If you want, you can subscribe for $9.98 per month.
If you’re lucky to bump into some coupons online, you can get a discount.
Also, because eHarmony is secure enough, so are the payments. Therefore, your information is unlikely to be seen by third parties.
Special Features on eHarmony
Send a Smile
You can initiate contact with a match you like by sending them a smile. The “Send a smile” feature sits under each one of the profile photos in your matches’ section. When you click the smiley icon here, a smile will be sent to the recipient.
Send Questions
You can also send your matches automated questions, and the potential dates can choose to answer these or not. Still, it’s a way to initiate dialogue – or keep it going. This feature also comes in handy if you’re a standard member and can’t send (or reply to) messages.
Add to Favorites
This is a common feature on most dating sites, and eHarmony is no exception. Simply click the star icon on your matches’ profile pages to add them to your favorites’ list. It’s also a great way to narrow down possible dates to those you like.
What If
Did you know you can get matches outside of your preference list? Yes, thanks to the “What If” feature. While it’s a paid feature, it helps give extra potential matches.
Video Date
How about getting to know someone, who’s into a serious relationship, at the comfort of your home? eHarmony makes it possible with this feature. It’s a paid feature, but it lets you meet other people via video.
Other Reviews on eHarmony
In an effort to make this review as detailed as possible, for you, we scoured the web for real customer experiences at eHarmony.
Here are some screenshots (snippets) about what real users are saying:
ConsumerAffairs
SiteJabber
Alternatives to eHarmony Dating Site
In this eHarmony review, we’ve found that the dating site ticks most of the right boxes when it comes to online dating. However, it might not be for everyone. So, we’ve included the alternatives below for you, just in case.
1. SilverSingles – A Dating Site for Over 50 Crowd
If you’re seeking a platform like eHarmony, but one that’s geared toward the older citizens, then SilverSingles could do the trick.
As one of the best dating sites for seniors over 50, it’s a good place to find a long-term relationship, the vast majority of the people here are either widowed or divorced and are seeking a second chance at love.
Like eHarmony, SilverSingles is secure and is available in more than 20 nations. They boast a nice gender balance, with the female users exceeding their male counterparts by only 11%
Their compatibility system is also based on members’ personalities, which is a plus. And the dating site boasts a friendly user interface so the senior people browse it hassle-free.
2. AdultFriendFinder
For those who’re not into serious relationships (that’s okay!), you might want to look no further than AdultFriendFinder.
Their community couldn’t be more sexually active, and they don’t shy away from sharing erotic media. It’s perfect for swingers and singles just looking for naughty fun!
And because the user base is large enough, you’ve got a vast hunting ground for flings, booty calls, and more.
Another plus is you have access to various contact modes – you can choose whichever one you prefer. That’s unlike eHarmony that focuses mostly on the “messaging” feature.
As if it’s not enough, AdultFriendFinder lets you access their blogs and groups free of charge. You won’t be charged a penny for leaving comments, too.
3. Christian Mingle – Best Site for Christian Dating
While eHarmony lets you search for people who identify as Christian, if you’d rather use a dating site that’s exclusive to Christians, you might want to go with Christian Mingle.
This site receives a ton of Christian traffic monthly, enlarging your Christian dating pool to boost your chances of finding a match.
Like with eHarmony, you get compatible matches here, based on your interests. The site also employs a strict verification process on each one of the user profiles, just so you hardly run into bots.
And yes, a free membership is available at Christian Mingle like most other Christian dating sites. Although, it’s limited, like with eHarmony. You’ll need to be a paid subscriber to enjoy the platform’s functionality fully.
FAQs About eHarmony Dating Site
What Payment Methods Does eHarmony Accept?
While this dating site doesn’t accommodate most payment types, they accept two of the major ones: Paypal and credit card. So, before you opt to upgrade to a premium account, ensure you can pay via these methods.
Credit cards and debit cards go hand in hand. So, don’t shy away from using your debit card just because you don’t have a credit card.
If you opt to transact via your credit/debit card, the name “eHarmony” will reflect on your credit/debit card statement. Make sure to check!
How Does eHarmony Customer Service Compare to Other Dating Sites?
Most leading dating sites have customer service available, and eHarmony is no exception. Their customer desk is open 24 hours a day, just so you don’t get stuck whenever you want more information about something or need a few questions answered.
You can choose from eHarmony’s various communication modes to contact them. This includes phone, live chat, and email. Pick what works for you!
Is It Worth Paying for eHarmony?
Considering that the platform’s success rate speaks for itself, we would say that eHarmony gives you value for the money.
Eharmony Age Demographics Chart
In other words, you’re likely to find a perfect match on the dating site, even if it takes a while. This is fuelled by the near-proportional gender split, among other factors, which limits your chances of having to compete over someone.
How Successful Is eHarmony?
Well, eHarmony is successful enough to offer its services in more than 200 countries. Also, you’ve probably already heard of it, which is a sign that it’s doing pretty well.
On a scale of 1 to 10, we’d give eHarmony 8 as far as the success rate goes. Thousands of couples have shared their stories with the dating company, mostly recommending the site for making them tie the knot.
And, did you know eHarmony is responsible for over 500 marriages a day, in the US alone? This translates to 20 per minute, approximately. This probably explains the high price tag the dating company boasts.
eharmony Data and Results Reviewed
Okay, so why should you even register at eHarmony at all?
- The large user base makes for a large dating pool, nationally and internationally, so you can cast your nets wider hassle-free
- Detailed profile pages mean you get to assess your matches before going all-in
- Security features make it unlikely you’ll be bothered by bots or fake profiles
- The numerous success stories on the site inspire you to keep trying
- There’s a specific section for seniors, so older people can try online dating that is catered to their needs
So, Is eHarmony Worth the Hype?
Despite the few caveats we’ve stated in this review, eHarmony could be the reason you end up walking down the aisle.
Yes, you might be unable to view all the user-profiles, but it’s just that eHarmony has got a better (matching) system in place to tackle that. It lets you view the users who’re compatible with you. And while you can communicate with potential dates via messaging only, they’re likely going to reply.
That’s what compatibility can do!
If you’re still skeptical, we get it, but you might want to explore eHarmony’s success stories, which speak for themselves.
| Type of business | Private |
|---|---|
| Founded | August 22, 2000; 20 years ago Pasadena, California, U.S. |
| Headquarters | Los Angeles, California, U.S. |
| Key people | Neil Clark Warren(Founder) Greg Forgatch (Founder) |
| URL | www.eharmony.com |
| Launched | August 22, 2000; 20 years ago |
Eharmony (styled eHarmony) is an online dating website launched in 2000. eHarmony is based in Los Angeles, California, and owned by German mass media company ProSiebenSat.1 Media.[1]
History[edit]
eHarmony was founded by Neil Clark Warren, a clinical psychologist, with his son-in-law, Greg Forgatch.[2] Warren and Forgatch created Neil Clark Warren & Associates, a seminar company, in 1995.[2] The company eventually became the dating website eHarmony.[2] During its initial four years, the website was developed by TechEmpower.[3]
The service was financed with a $3 million investment from Fayez Sarofim & Co. and individual investors.[4] eHarmony was launched in 2000, making it the first algorithm-based dating site.[4][5] Between 2000 and 2010, about 33 million members used the service.[6] As of 2008, about 15,000 people were taking the eHarmony questionnaire each day.[7]Harris Interactive said in 2010 that after finding a match on eHarmony, an average of 542 eHarmony members in the United States marry every day.[8]
eHarmony has been profitable since 2004.[9] In 2009, eHarmony's cumulative revenue exceeded $1.0 billion while their annual revenue was about $250 million.[10][9] As of 2012, eHarmony had 14 percent of the U.S. dating-services market.[11]
During 2009–12, new memberships, retention rates and time spent on the site decreased. In July 2012, Neil Clark Warren came out of retirement to become chief executive officer. Warren closed unprofitable international operations, switched advertisers, made changes to the board,[12] and bought back stock from Sequoia Capital and Technology Crossover Ventures.[11] eHarmony featured in the 2013 film The Secret Life of Walter Mitty, where the namesake protagonist speaks to a personal counselor at the company.[13] In 2017, it was reported that eHarmony had about 750,000 paid subscribers and 10 million active users, which was about the same as it had been in 2012.[14] Warren left the company again in July 2016.[2]
In 2016, eHarmony announced their questionnaire would now be optional for users.[15] By 2017, the questionnaire consisted of 150 questions, down from 450 questions.[16]
In 2018, German mass media company ProSiebenSat.1 Media purchased eHarmony via their Nucom ecommerce division (a joint venture of ProSiebenSat and private equity firm General Atlantic).[1]
Methodology[edit]
Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. Matching algorithms, which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.[17] The software technology also evaluates users' behavioral data such as average time spent on the site.[18]
Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that 'Opposites attract, then they attack.'[19]
Starting in January 2017, eHarmony users could see why they are considered compatible with a feature called 'The Two Of You Together'. They will be able to see the matches who score at an advanced level of compatibility and also why.[20]
Reception and analysis[edit]
Applicant rejection[edit]
It is estimated that about 20% of eHarmony applicants are rejected.[21] In 2007, eHarmony stated since the site's launch, they had rejected about a million people who applied to use the service. They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application. eHarmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their 'dysthymia scale', testing as having a depressed disposition.[22]
Eharmony Age Difference
Same-sex couples[edit]
When it began, eHarmony did not offer same-sex matches; it now offers them through a separate service, Compatible Partners.[23] Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said 'calls for some very careful thinking. Very careful research.'[23] He also said that eHarmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying 'We don't really want to participate in something that's illegal.'[23] In another interview, Warren went into more detail on his own views, noting that 'cities like San Francisco, Chicago or New York... they could shut [eHarmony] down so fast. We don't want to make enemies out of them. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it.'[24]
eHarmony's lack of same-sex matching options prompted lawsuits claiming that eHarmony violated laws prohibiting discrimination on the basis of sexual orientation.[25] As part of the settlement of a New Jersey case,[26]eHarmony launched a partner website called Compatible Partners providing match-making 'for men and women looking for a serious same-sex relationship'.[27][28]Theodore B. Olson, an attorney for eHarmony, said that even though the company believed the complaint was 'an unfair characterization of our business', it chose to settle because of the unpredictable nature of litigation.[29] In 2010, eHarmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation. The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.[30][31]
As of 2013, about 200,000 people had registered with Compatible Partners.[32] Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like eHarmony, Compatible Partners attracts high-quality customers. According to Garcia, 'Because of the price tag and the emphasis on long-term relationships... Compatible Partners' users are seen as quite desirable.'[32]
Matching paying members with non-paying members[edit]
After approval by the questionnaire, eHarmony begins to match members regardless of their subscription status. A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.[33]
Security breach[edit]
On June 6, 2012, eHarmony confirmed that its password database had been breached and a section of its user base had been affected.[34][35] Affected members were sent e-mails by the company requesting them to change their password immediately.[36]
Explaining success[edit]
A 2010 article published by the Harvard Business Review attributed the success of eHarmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites. The author hypothesizes that, since eHarmony's questionnaire and high cost of membership deter people who are interested in casual dating, eHarmony's members are more likely to be interested in a long-term relationship.[37]
Criticism over claims[edit]
A 2012 analysis of dating websites by Scientific American stated that eHarmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.[5]
In 2014, eHarmony was criticized by the National Advertising Division of the Better Business Bureau over claims the company had made about their rates of success. This occurred after Match.com challenged claims made by eHarmony about the two companies' relative success.[38]
In 2018, the Advertising Standards Authority stated that an eHarmony ad which included the lines, 'It's time science had a go at love,' and 'Imagine being able to stack the odds of finding lasting love entirely in your favor,' was misleading. When the ASA asked for evidence supporting eHarmony's claims that their scientifically proven matching system increases the odds of finding love, eHarmony was not able to provide any.[39] The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system. eHarmony publicly disagreed with the ASA but said it would work with them to clarify its advertising.[40]
See also[edit]
References[edit]
Eharmony Age Range
- ^ ab'Germany's ProSieben buys U.S. online dating site eharmony'. Reuters Business News. 2018-10-29. Retrieved 2019-04-29.
- ^ abcdUtermohlen, Karl (26 July 2016). 'eHarmony Founder Neil Clark Warren Steps Down as CEO'. InvestorPlace. Retrieved 3 January 2018.
- ^'TechEmpower'. www.techempower.com. Retrieved 2020-06-01.
- ^ ab'History of eHarmony'. Online Dating Magazine. 2008-09-16.
- ^ abEli J. Finkel, Susan Sprecher (8 May 2012). 'The Scientific Flaws of Online Dating Sites'. Scientific American. Scientific American. Retrieved 8 January 2018.
- ^'Dating Site Marks 10 Years With Ad Campaign'. The New York Times. Retrieved 2013-11-01.
- ^Kirkpatrick, David (2007-09-14). 'eHarmony does what tech ought to do'. CNN. Retrieved 2010-04-03.
- ^'eHarmony Celebrates 10 Years of Online Relationships Fox Business Video'. Video.foxbusiness.com. 2010-08-30. Retrieved 2013-11-01.
- ^ abClark, Andrew (24 August 2010). 'Dating site eHarmony aims to dominate British market'. The Guardian. Retrieved 5 January 2018.
- ^Geron, Tomio (2010-07-12). 'The $100M Revenue Club: EHarmony Captures the Hearts of VCs'. The Wall Street Journal's Venture Capital Dispatch.
- ^ ab'eHarmony founder breaks up with investors in company reboot'. Delawareonline.com. Archived from the original on 2013-11-04. Retrieved 2013-11-01.
- ^'EHarmony founder has his heart set on reviving the dating site'. Los Angeles Times. 2012-12-13. Retrieved 2013-11-01.
- ^'EHarmony Launches Service Modeled After 'Walter Mitty' Plotline'. The Hollywood Reporter. 12/11/2013. Retrieved 21 March 2021.Check date values in:
date=(help) - ^Weller, Chris (18 February 2017). 'eHarmony is gearing up for a battle to win back millennials from Tinder and Bumble'. Business Insider. Retrieved 5 January 2018.
- ^Crook, Jordan (15 December 2016). 'eHarmony makes its questionnaire optional to get hip with the times'. TechCrunch. Retrieved 3 January 2018.
- ^Marinova, Polina (14 February 2017). 'How Dating Site eHarmony Uses Machine Learning to Help You Find Love'. Retrieved 3 January 2018.
- ^Georgina Prodhan (2008-10-07). 'Brits value sex and in-laws, Web dating company finds'. Reuters. Retrieved 2010-05-04.
- ^Jessica Shambora (September 23, 2010). 'eHarmony's algorithm of love'. Fortune. Retrieved February 5, 2011.
- ^Canning, Andrea (2008-02-13). 'A Look Inside the eHarmony Love Lab'. ABC News. Retrieved 2013-11-01.
- ^'eHarmony's New CEO Grant Langston Shares His New Vision'. OnlinePersonalsWatch.com. 2016-12-23. Retrieved 2016-12-26.
- ^Miller, Lisa (26 April 2008). 'Belief Watch: eHarmony's Algorithm for Mr. Right'. Newsweek. Newsweek. Retrieved 8 January 2018.
- ^Farhi, Paul (2007-05-13). 'They Met Online, but Definitely Didn't Click'. The Washington Post. pp. D01. Retrieved 2007-05-13.
- ^ abcKornblum, Janet. 'eHarmony: Heart and soul', USA Today, May 18, 2005
- ^'Interview with Neil Clark Warren'. Focus on the Family. Archived from the original on 2004-02-25. Retrieved 2004-03-03.
- ^Egelko, Bob (2007-06-01). 'EHarmony sued for excluding same-sex matches'. The San Francisco Chronicle.
- ^Miller, Joshua Rhett. '[https://www.anastesiadatescam.online/business/eharmony-com/ eHarmony to Provide Gay Dating Service after Lawsuit'], Fox News, November 20, 2008
- ^'How to surf the Web for a mate: eHarmony founder'. CNBC. Retrieved 2015-09-17.
- ^'Gay Dating for Relationship-Minded Gay & Lesbian Singles'. Compatible Partners. Retrieved 2010-04-03.
- ^'eHarmony agrees to provide same-sex matches'. NBC News. 2008-11-20. Retrieved 2013-11-01.
- ^Rachel Gordon (January 27, 2010). 'EHarmony settles lawsuit over gay matchmaking'. San Francisco Chronicle. Retrieved September 3, 2010.
- ^'eHarmony Settles Gay Discrimination Suit'. CBS News. Associated Press. January 27, 2010. Retrieved September 3, 2010.
- ^ abGarcia, Michelle (2010-03-31). 'The Online Dating Game'. Advocate.com. Retrieved 2013-11-01.
- ^eHarmony? More like tone deaf 08.11.04 Joel Keller blacktable.com
- ^Mills, Elinor (6 June 2012). 'eHarmony member passwords compromised'. CNET. Retrieved 11 July 2013.
- ^CBS News: eHarmony suffers password breach on heels of LinkedIn
- ^'Update on Compromised Passwords'. eHarmony blog. 6 June 2012. Retrieved 11 July 2013.
- ^Halaburda, Hanna (15 October 2010). 'Fewer Customers, but the Right Ones'. Harvard Business Review. Harvard Business Review. Retrieved 8 January 2018.
- ^Gelles, Jeff (17 August 2014). 'Dating site dinged for exaggerating claims of success'. The Philadelphia Inquirer. Retrieved 3 January 2018.
- ^Wakefield, Jane (3 January 2018). 'Dating website eHarmony's 'scientific' match ad banned'. BBC News. Retrieved 4 January 2018.
- ^Siddique, Haroon. (January 3, 2018). 'Watchdog bans advert's claim eHarmony is 'scientifically proven', The Guardian, Guardian Media Group, London, UK. Retrieved 8 February 2019.